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Mission  

To help people lead healthier, more active lifestyles by providing high quality, nutritious products that are in tune with today's taste and consumer trends.

In order to achieve our mission, we are committed to the following:
  • Creating attractive environments in which customers can enjoy our products.
  • Provide a balanced and nutritious natural food for less than six dollars.
  • Providing consumers with tasty, nutritious products quickly - a healthy fast food alternative.


 
Tasty Offerings  

The JUICE STOP product line consists of four major categories:
  • Fruit and Yogurt Smoothies
  • Fresh Squeezed Fruit and Vegetable Juices
  • Soups and Raps (coming soon)
  • Prepackaged Foods (Grab and Go Snacks)


 
Value  

The JUICE STOP menu is designed to be affordable and competitive with other quick service meal (QSM) concepts. We offer quality smoothies, fresh squeezed juices, baked goods and all natural soups.



 
Target Market  

JUICE STOP stores attract a broad variety of consumers, ranging from executives to laborers to students - all seeking a quick, nutritious, tasty meal. Therefore, the JUICE STOP products and environments have been specifically designed to appeal to this broad spectrum of consumers. Category leading retailers including Starbucks, Restoration Hardware, The Gap and Williams-Sonoma are all based on the concept that inviting environmental design and graphics, when coupled with the outstanding products and operations, appeal to a broad audience, not just the health conscientious or the affluent.







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Mission Tasty Offerings Value Target Market